Marketing Strategy & Copywriting Services
For the small business owners ready to experience more underwhelm than overwhelm.
Let’s turn your messaging and marketing strategies into your biggest support systems. With copy that says exactly what your dream clients want to hear, and sustainable strategies that help them find you, growth will feel easier than ever.
Let’s state some of the obvious.
You have an amazing offer.
You know you need the right words to talk about your amazing offer.
You’re already wearing a dozen hats (small business life – been there!).
Your copy and marketing either never see the light of day or aren’t serving you as well as they should be, because yeah, those hats.
So instead, you’re stressing. Stressing about what you’re not doing, while trying to focus on the other million items on your to-do list.
Now let’s imagine a different scenario.
One where you have messaging and systems in place that do the heavy lifting for you, so you can spend your time and energy on what you’re truly passionate about. (Maybe that’s kicking back with a martini because you’re passionate about your well-deserved downtime!)
In this scenario, you’ve got a business infused with clear personality-driven copy that gets you found on Google, draws your audience in, and inspires them to choose you, without a doubt. All without you needing to become a marketing expert in your spare time.
I’m here to help make that a reality. Because when you work with me, you’re not just delegating a task.
You’re entrusting your business to a professional with over 10 years of experience in copywriting and managing marketing strategies.
(AKA an absolute nerd who delights in reading marketing newsletters, a research rabbit hole, and learning about the ever-evolving puzzle that is SEO.)
Someone who understands how to seamlessly blend storytelling with selling to turn someone from a lead to a customer. Someone who can translate your intangible thoughts into value-packed copy.
A professional who has seen and lived the messy parts of small business life, and is committed to bringing you ease and simplicity.
I’m here to help you stand out and kick back
Copywriting Services
Website Copywriting
Website Copywriting Services Include:
Up to 6 pages of custom SEO-optimized website copy (Including Page Titles + Meta Data)
Initial 60-minute kickoff + strategy video call
Comprehensive Brand & Voice Questionnaire
In-Depth Market/Client research
Website Wireframed, Design-ready drafts
90-minute Copy Review Video Session
2 Rounds of Complimentary Edits
Optional Add-On: Implementation Assistance, or collaboration with your web designer
30 days of continued email support post-project
4-5 weeks
Starting at $3,400
Your website should be your hardest-working employee. Putting you in front of your dream clients on Google, building connections with persuasive storytelling, and making it clear as day that you’re exactly who they’ve been looking for – all so you don’t have to.
Blog Writing
Build your credibility, create more value for your clients, and give your website a visibility boost with SEO-optimized blogs. With a seamless blend of educational, personalized copy, and cheeky strategy, your blogs will help you stand out as the irresistible choice. Whether you need strategic support or to hand off the task entirely, leave it to me.
-
Get the benefits of one of the most valuable organic marketing strategies without melting your brain trying to figure out what to write and how to do it consistently.
60-Minute Strategy Video Call
2 SEO-optimized blog posts per month (Minimum 1,000 words)
Keyword + Topic Research
SEO backend optimization (including image alt text, meta data)
Image sourcing
2 revisions
$800/month
-
You’ve already got a blog – let’s breathe some new life into what you’ve already written. Whether you need to update outdated content or incorporate strategic SEO elements, we’ll make sure your hard work wasn’t in vain!
Update up to 10 existing blog posts
SEO Keyword research and integration
Adding or updating meta data, image alt texts, images, and links
Additional written content
2 weeks
$700 -
Do you prefer a more hands-on approach? This DIY-friendly option will give you a blogging blueprint so your writing has as much purpose as it does entertainment value.
Keyword research and a list of 30 keyword ideas
12 Blog Outlines with a chosen keyword, headline, and topic structure
SEO Checklist for best practices
1-2 weeks
$500
Email Copywriting
Your website drew them in. Now, nurture your community with entertaining emails that your subscribers won’t be able to resist opening.
Email Copywriting Services Include:
Welcome Automation Sequences
Post-Purchase/Abandoned Cart Journeys
Launches & Newsletters
2-3 Weeks
Starting at $1,000
Strategic Services
Search Engine Optimization
You’ve already have a website, with copy that you love. Now, let’s make sure you’ve got the SEO best practices in place so that your beautiful site gets the visibility it deserves.
-
A one-and-done deep dive and optimization of your website. I’ll deliver a comprehensive overview of your current site performance, craft a strategy based on your goals, and seamlessly weave in the SEO elements you need. Includes:
Up to 8 pages of SEO Optimization
90-Minute Kickoff Video Call
Audit of current website rankings and SEO health
Keyword, competitor, and audience research
Google Docs with front and backend SEO – updated copy with focus keyword, meta data, Page Titles, and image alt text.
Optional: Implementation Assistance
90-Minute Live Review
1 Revisions
Spreadsheet outlining additional SEO opportunities – 4-month Blog Strategy outline (with keywords), additional website pages and/or UX updates.
30 days of continued email support post-project
2-3 weeks
Starting at $1,000 -
A do-it-yourself option that saves you the guesswork and tells you exactly where to start. Gain an understanding of how your website is performing now, and come away with a clear action plan for building a stronger foundation. Includes:
Audit of current website rankings and existing SEO structure.
Spreadsheet with actionable suggestions. Detailing areas for improvement, keyword possibilities, and additional SEO opportunities (blog, new pages, UX updates etc.)
90-minute Review Call
1-2 weeks
$500
Marketing Strategy Support
I’ve been a Queen-of-all-Trades Marketing maven for over 10 years. Email Marketing, Social Media Management, SEO… the list goes on. My brain has been hardwired to generate ideas nonstop. While you may be spinning your wheels trying to figure out what to post, how to post, and where, I’ve probably already drafted an entire list of ideas with one look at your website.
So skip the hours of wondering and second-guessing, and book a strategy call with me to talk through your goals, come up with ideas, de-tangle your thoughts, and come away with an actionable plan that will leave you feeling more inspired than ever.
$250 for a 90-minute video call
No Matter the Scope of Our Work Together, This is What I Bring to Every Project:
Empathy First
My number one goal is to leave you feeling as empowered in your business — and yourself — as possible. I offer a nurturing space where you can be truly seen and heard. I listen to what you’re saying, what you need, what your audience needs, and to the unspoken opportunities. All so I can craft a solution that feels deeply ‘you’, and resonates with your dream clients.
A Holistic Approach
You and your business are unique. I take the full picture of your business into account, and consider every aspect so that I can deliver a customized solution that works for you.
Intention at Every Step
I’m not about throwing spaghetti on a wall. (What a waste!) Every move I make is informed by extensive research and data, so your delicious spaghetti can stay in its bowl where it belongs. Your copy will always be crafted with organic search and user experience in mind.
Collaboration without the Hand-Holding
I’m here to make your life easier. Know that you’re handing over the reins to a professional dedicated to your success and your peace of mind.
“Rebecca is such a good listener – I felt like she truly heard me and understood me. She was able to translate my disparate thoughts into a cohesive strategy that was personalized and mindful of my business needs. I was overwhelmed by the need to SEO-optimize my website, and kept putting it off. Rebecca took it on and turned it into straightforward and approachable tasks rather than something I dread thinking about. It feels like a big weight off my shoulders. She delivered more than a strategy to boost SEO, but an enhanced overall user experience of our page structures and content offerings!”
Brands I’ve Worked With:
You’re Ready to Leave These Behind…
Second-guessing your every word and hitting the backspace button more than any other key.
Cringing because you know your website copy is missing a certain oomph.
Eyes glazing over while trying to become a marketing expert in your downtime.
Spending more time explaining what you actually do, and why it’s worth it.
Feeling overwhelmed by all the pending items on your to-do list that you just don’t have the time or energy for.
A website that’s prettier than it is useful.
Your New Era of Business Starts with a Sigh of Relief
Because with me on your team, you can relax knowing you’ll be seen and supported with authentic, personalized copy that shouts your value, and strategies that bring your dream clients right to you. All without you having to lift a finger.
Not ready to commit yet? No worries! I’m not going anywhere; I’ll be here when you need me. In the meantime, I love to chat! Feel free to connect with me on Instagram or shoot me an email.