Brooke Becker is a therapist offering a diverse range of counseling services. She is passionate about removing any intimidation or shame around needing therapy. While her brand and website were already established, she was lacking on-page SEO, and the copy was in need of grammatical and strategic refinement.  

I researched desirable keywords to rank for and proposed a navigational restructure to optimize for SEO. Existing page structures and copy were refined, and I created several pages to better highlight her unique services. I also provided Brooke with a content strategy to aid in continued SEO and marketing efforts.  

My goal was to make her pages relatable to her target audience and easy to understand if the service was a good fit. I also wanted to bring Brooke’s voice and therapeutic approach to the forefront - why work with Brooke, and what does that mean for the client?

The result was web copy that effectively communicated her services, who Brooke is as a therapist, and who she is trying to help.