Castle Hill Fitness is a locally owned gym and spa in Austin, TX. The business sets itself apart with its vast variety of high-quality fitness and wellness services and strong community feel.

As the in-house marketing executive for 10+ years, I created copy for all marketing funnels: social media, email & SMS, website, blog, and printed materials. My goal was to strike a balance between the high-end professionalism of the offerings and the friendly, unpretentious environment. The intention is to showcase a space that’s accessible to everyone. To that end, the brand’s voice is inviting and inclusive, knowledgeable but fun. 

By emphasizing the unique aspects of Castle Hill (locally owned, unique services, retention of staff and clients), I make it clear that the values of community are as important as the health and wellness services we offer.